Cycling Weekly confirmed as Media Partner
Rapha Nocturne and Cycling Weekly partner to grow global business
The Rapha Nocturne Series and Cycling Weekly have announced a partnership that marks the start of a phase of international expansion plans for both.
The Rapha Nocturne London has been a fixture in the cycling calendar for over a decade. With the support of renowned British cycling brand Rapha, who supported the initial Smithfield Nocturne, promoters Face Partnership were able to announce plans to create a World Criterium Series earlier this month, starting with a race on the streets of Copenhagen.
Rapha founder and CEO Simon Mottram spoke about the grand plans for an international Nocturne series. “We are now in a number of different countries around the world, and most of our sales are international, so we really want to go to some of those key cities. Starting with Copenhagen later this summer, but then going to places in Australia, the US, all over Europe, maybe even Japan, and put together a proper global series of events where we can combine racing and riding.”
For their part, legendary title Cycling Weekly have their own plans for global expansion starting with changes to their website designed to reflect their growing international readership.
James Pope, CEO of FACE Partnership, organisers of Rapha Nocturne said, "With the launch of the Rapha Nocturne Series and creation of a new World Series of criterium racing we are pleased to confirm Cycling Weekly as an Official Media Partner. Cycling Weekly have exciting plans to expand their brand internationally. This combined with the growth of their video and digital platform makes them the ideal partner to collaborate with as the Rapha Nocturne hosts its first international event in Copenhagen in 2017."
Victor Alway, marketing manager Cycling Weekly added, "Cycling Weekly are very happy to be media partners of the Rapha Nocturne this year. Both of our brands are going through an exciting period of expansion. For Cycling Weekly, changing our web domain to a .com is a sign of our international intent, similarly, Nocturne's partnership with Rapha and the launch of the Rapha Nocturne Copenhagen event is just the start of the Nocturne's international expansion. We feel that our brand is the perfect fit to deliver exciting Rapha Nocturne content to a global audience".
Rapha Nocturne London is less than two weeks away, with the first Copenhagen event scheduled for August. Looking forward to the London event, Simon Richardson, editor Cycling Weekly added, "I've been to watch the Nocturne every year since its inception. It remains a great day out with not one, but lots of entertaining bike races. I wouldn't miss it."
Rapha Nocturne London, Saturday 10th June 2017
Rapha Nocturne Copenhagen, Saturday 19th August 2017